Mikado is a brand founded in 1989 through passion for angling. Since the very beginning, dealing initially with importing and later on with manufacturing and distribution of an angling equipment, we played a key role in the shaping process of the Polish angling market. The key value for the continuous development of the Mikado brand is our close and constant relationship with our customers. Along with experience of our employees, that relation allows us to create angling gear that exceeds expectations of modern anglers. Our offer is being brought to life by a strong Product Management team that – through cooperation with engineers of the World’s top brands like Fuji, Sea Guide or Toray, designs the more and more innovative angling equipment that is based on the most advanced modern technologies. The entire production and logistic process is supervised by our Chinese branch. An important link of that chain is also constituted by a group of Testers from all-over the world that make up the Mikado Fishing Team. Its hundreds of hours spent by the water that provide us with the indispensable feedback about all the crucial design tweaks that we need to apply in order to assure the best possible comfort of use and to provide an immaculate quality to our customers. All of that is topped up with a really engaged sales team created by mobile and stationary representatives. All the people that create the Mikado family are connected by one, common denominator – a boundless passion for angling. It is thanks to this passion, that we have over 14000 products on our shelves on regular basis, that cover most of angling techniques and allow millions of happy customers around the World to enjoy the angling. Modern B2B ordering system and professionally organized warehouse caters for 24-hour shipment lead-time. We ship over 4 500 000 products to our partners annually.

Mikado is a strong, international brand with a well-established market position. For years now, we consistently execute the plan of an expansion to all European markets. The first gate to a foreign market was opened once we initiated distribution to Russia, where Mikado products quickly became popular and a must-have stock for many angling gear retailers. Another step was a journey to the west of Europe, shortly followed by expansion to the whole continent. Nowadays Mikado products can be purchased virtually anywhere from the Middle-east to the Nordics. Since the 2019 we run a direct distribution channel in 9 European countries that, along with our homeland of Poland, constitute our domestic market. These countries include: Czechia, Slovakia, Germany, Austria Switzerland, Portugal, Spain, Finland and Sweden. Sales process is based on the structures of the company and coordinated directly from the headquarters, located in Poland. Our export force is created by: a great price to high quality ratio of our products, marvellously organized and lightning fast logistic and instant availability – so hard to achieve for many manufacturers during the pandemic times. Mikado very rapidly became the most popular spinning brand in countries such as Finland or Estonia. Angling techniques and methods used in various parts of the World can vary significantly, therefore – using feedback provided by our testers, each season we create products dedicated to particular markets, carefully adjusted to the needs of the anglers. We can say with a full confidence, that in the coming years, our brand will not stop growing – quite in contrary. We are ready to conquer the entire Europe in order to deliver an equipment designed for the anglers by the anglers, to a wider group of people. Our brand does not follow new trends; Mikado creates them!